Meet the Team

Founders, athletes, directors, mentors + ambassadors! 


Kristin Armstrong

Kristin Armstrong is the most decorated U.S. women’s cyclist of all time and the best time trialist in the sport’s history. She is a three-time Olympic gold medalist, two-time World Champion and has won six U.S. National Championships. Kristin is a mom, wife, entrepreneur, public speaker, and cycling coach for high performance athletes at the world-class level—to athletes riding and training recreationally on Zwift—to those time-strapped cyclists looking for efficiency and effectiveness in their training. Kristin graduated from the University of Idaho with a B.S. in Exercise Physiology, and is committed to moving the dial on community health through initiatives like KX3 Lifestyle + Coaching. She is married to Joe Savola and they have a ten-year old son, Lucas. Kristin and her family continue to reside in Boise, Idaho where she is working on her autobiography.

Nicola Cranmer 

Nicola’s experience as a professional mountain biker was pivotal to founding a Women’s Professional Cycling Team in 2004.  As TWENTY24’s General Manager and owner, her role includes operations and staff management, sponsor acquisition and support as well as athlete recruitment and development. The team spans, road, gravel, mountain track and eSports. Her reputation is built on her Olympic training focus and medal results from London and leading to Tokyo. Nicola serves on the UCI Track committee of USA Cycling and has been honored for her junior and women’s athlete development. 

She has produced UCI cycling events including the UCI Chrono Kristin Armstrong, served on the El Tour de Tucson Advisory Board. Nicola is co-founder of Pace Ranch, the Tucson, Arizona endurance athlete center, where she develops and implements events, curates VIP and high-performance programs.

Heather Hill-Foster

A self-confessed solar-powered cycling fanatic, Heather has brought her passion for community, recreation, healthy lifestyle, and doing good for others to light through her work with the Larry H. Miller Tour of Utah, Medalist Sports, the Exergy Tour Ladies Pro Cycling Stage Race, St. Luke's Health System, Special Olympics International, UCI Chrono Kristin Armstrong, the J.A. and Kathryn Albertson Family Foundation, and the Challenged Athletes Foundation. 

Her experience working with start-ups, Fortune 500 companies, non-profits, and world-class sporting events has focused on engaging people through their love of sport, and creating quality, meaningful, and impactful experiences for all participants. Since childhood, Heather has always turned to sport as a means to feel stronger both physically and mentally. After racing triathlon for 15 years and then sustaining back and knee injuries during a venture into crossfit-style training, Heather turned to cycling as her means of rehabilitation and has never looked back. She has reaped the benefits of structured coaching and training through her own pursuits in road cycling and gravel biking, and swears by the opportunity to ride all winter on Zwift from her garage-based ‘gain cave’ in Hailey, Idaho.

What is a cyclist? 
Cy·clist /ˈsīkləst/ A person who rides a bicycle.

But from our point of view, a cyclist is so much more than that. A cyclist appreciates the true power of what rolling along on two wheels, or pedaling in that perfect cadence, can bring to our body, our mind, even our psyche. And the best part may be that our appreciation varies each and every time we go for a ride. Our bicycle is our catalyst to physical and mental well-being.

Strength. Solitude. Fitness. Friendship. Movement. Happiness. Freedom. Relief. Adventure. Accomplishment. Victory. And so much more...

Benefits of Record Keeping

May 14, 2021

Reaping the rewards of indoor bike training

Apr 03, 2021

It all starts with what's on your fork!

Feb 25, 2021

When character crosses from sport into life

Feb 14, 2021



  • Access to monthly LIVE Zoom Group Coaching sessions with Kristin Armstrong and other experts in a number of related fields
  • Invitations to monthly Zoom social events with the KX3 Team and special guests
  • Weekly group rides, plus other meetups and structured workouts on Zwift
  • Discounts on KX3 industry partner products and merchandise

What is Group Coaching?

A great way for us to connect, learn together, and benefit from each other, with the added insights and guidance of our coaches and experts.


One of the greatest benefits of joining KX3 Lifestyle + Coaching, are the LIVE Group Coaching sessions we will hold each month via Zoom. Led and facilitated by co-founder Kristin Armstrong, each month will focus on a different topic and allow for the questions, goals, successes, challenges, and collective wisdom of the group to come together and drive positive and supportive outcomes for each of us as individuals. Kristin will invite special guests and experts in a variety of related fields, to provide KX3 members with insights, expertise, guidance, and feedback, while allowing you to engage, ask questions, and apply what we learn together to your own personal performance and lifestyle goals.